March 20, 2023

Google SERP: Key Features & Benefits



When you type a query into a search engine, the results appear on a page known as the SERP. Increased visibility in search engine results pages (SERPs), such as Google’s, is possible through optimization. It often includes natural and sponsored results and provides more focused and tailored solutions to your queries.

We’ll go through the primary SEO SERP characteristics and how you can optimize your content to appear on the first page of search engine results that visitors see.

Features Of Google SERP

In a nutshell, search engine results pages are what you get when you bring together certain parts. In addition to the usual “organic” and “paid” results, SERPs may also include a variety of “boxes,” “packs,” “panels,” and “carousels” with further information.

So, depending on the context of the user’s query, Google’s search engine results page may include photos, videos, maps, and featured items. The primary goal of search engine results page features is to anticipate and respond to users’ informational, navigational, and transactional needs.

To rephrase, with the current information overload, you’ll need more than simply keywords to have any hope of having your name appear in a search engine results page (SERP) feature.

One-by-one, you must target the SERP characteristics. While the total number and variety of SERP characteristics are certain to continue growing over time, we will focus on a few more ubiquitous ones here.

Paid Promotions

Let’s take a look at some sponsored SERP results before we go on to describe additional organic SERP elements. To get featured in these, a method distinct from conventional Search Engine Optimization strategies is required. Yet sponsored adverts are significant because they may dominate the first half of the search engine results page (SERP) when a user searches.

As a result, they not only diminish the prominence of organic search results but decrease the number of such results that make it into the first page of a Google search. Generally speaking, the only visual distinction between paid advertising and organic SERP results is that the former are highlighted in blue. Ads are the little squares that appear at the top left of search results and normally have the word “Ad” in bold.

This instantly flags users that the search engine has been monetized to prioritize advertising for related services above providing an answer to their inquiry.

Commercially-Verified Search Results

Whenever a consumer searches for a product they are interested in purchasing, the results often appear as a row of many boxes displaying images of the object. The price, the store selling it, and other relevant details are listed on individual boxes. This can be in the form of a user rating or something more substantial, like a promise of free shipment.

Paid shopping results, similar to paid adverts, take up the majority of the top of the search engine results page (SERP) and are the most obvious answer to the user’s query. To see the remaining outcomes, scroll down. With a few notable exceptions, though, organic results make up the bulk of most SERPs.

Informed Consultation

The knowledge panel is a component of Google’s search engine results pages (SERPs) that often appears during user queries and typically occupies the right side of the page. It may include a picture, basic information like birth and death dates (if the user is looking for such data), the names of notable individuals or locations associated with the topic, a relevant and informative Wikipedia extract, and recommended searches.

Data from Google’s partner firms like Maps, Wikipedia, and maybe most importantly, Google My Business is included in the knowledge panel, which appears when the user searches for extremely well-known events, persons, or locations.

If you want your information to appear in a knowledge panel, your best strategy is to optimize it for Google My Business. Otherwise, you have very little chance of being included. To gain access to a knowledge panel, complete your My Business profile and make sure it has all the important information.

You see three distinct SERP features—an image carousel, a video carousel, and an image pack—presented as one. Search engines typically generate these when they determine that visual material is the most appropriate response to a user’s query.

And if you want your page to show up in any of these, you’ll need to precisely tag the images you use in your articles and other online material.

Include brief, precise, and concise alt tags, captions, and file names if we discuss photos. In this instance, metadata is crucial.

Top Stories

Even while the top stories box is rarely the most prominent result on a Google SERP, it nevertheless plays a significant role. This function includes the most recent and relevant news on the topic, regardless of the search type (informational, product-based, or transactional). Even the package has useful information.

Establishing a Google Publisher Center account is advised for “shaping” your texts to Google’s requirements, increasing the likelihood that your material will be shown in the top stories box. The writings must be comprehensive, lucid, precise, and instructive. And most crucially, you’d have to keep your website up-to-date, as the top stories box would only show the most recent news relevant to the search.

People Also Ask

The People Also Ask box is another addition to Google search engine results pages. Similarly, this component is not prominently shown on the search results page. Still, it is useful since it includes several questions directly relevant to the user’s query. When you click on a question tab, an expanded box provides an answer.

If you want your material to be listed in a PAA, it has to include questions with concise, easy-to-understand answers and appropriate keywords. In addition, use appropriate headers (H2, for example) for all queries to help the search engine find them.

Local Map

A local map pack, consisting of a piece of the map for the location in question, will be displayed whenever a user searches for something specifically linked to that location (such as a tourist attraction, institution, or restaurant in that city). This features both proposed places for the market and smaller boxes below the map with extra details on the selected areas.

To be highlighted here, you’ll need to have a well-organized map pack; the best way to do this is by keeping your Google My Business page up-to-date with relevant information about your specific location and the items or services you offer.

Highlighted Extract

Last but not least, the featured snippet is perhaps the most useful free tool for the search engine results page. To begin with, it just displays a fragment of one of the first ten organic search results. You’ll need to start by being a part of these, then. Paragraphs, tables, lists, and similar formats are commonplace.

To get here, you need to polish your SEO, which includes keyword utilization, headers, clear and brief phrases, and interesting content. The featured snippet, the most prominent result adjacent to the knowledge panel, is only available to those who have ranked well in organic search results (the top 10).